Some latest Church Digital news...
One mans music is another mans Boise…
When it comes to viral marketing the rule, in general is ‘cool’. But one man’s cool is another man’s ‘what!?…’.
It goes without saying therefore that building viral marketing into an internet marketing strategy demands great insight into the target audience. Insight that delves into what they are sharing and spreading within their peer groups at the moment, best practice drawn from viral marketing campaigns that have succeeded with them. It also demands the strength to defending the viral idea that will ‘do it’ from the forces of dilution.
Don't just take it from us...
The open working relationship with Church brings to the table lateral thinking and going beyond the call of duty.
Kirk Dodds, Marketing Manager — MiLife (Unilever)
