Some latest Church Digital news...
Project: Digital internal communications campaign.
The challenge: Internal staff surveys; you can lead a horse to water but… The challenge here was to take what might be dismissed by staff as an unimportant piece of internal admin, and make it into something altogether sexier and more involving.
Approach: Employees are intelligent consumers, not a captive audience. Church created a brand that communicated the benefits of participating and gave the exercise urgency and power. Consumer marketing techniques for internal audiences delivered extraordinary results.
Solution/results: A brand was created – Shape 07, and a campaign of intrigue, involvement and promises were translated into dynamic, changing messages formed in liquid metal.
The results – response rates were remarkable – 17% of the audience completing the survey on day one alone. Over 67% response rate overall.
Don't just take it from us...
Working with Church has never failed to be positive. This is down to the clear, well thought through strategy further backed up by sound business rationale.
Kate Handover, Lead Generation Manager — Mars Drinks
