Case studies

Project: Win ‘mind-space’ and brand involvement of IT professionals via a viral marketing campaign encouraging them to consider this contender brand.

Challenge: A low budget, a quick turnaround and the need to engage this predominantly male audience of IT and Channel Managers who have ‘seen it all’…

Approach: The answer? Don’t try to be clever, just keep it simple. With the World Cup scheduled for later that year in Germany (a key market), Church developed an xStack themed penalty shoot out game – Xtra time. The game rewarded trial, viral communication and multiple play – through a leader board which promised to reward the highest score with an xBox 360.

Solution/results: The results – people simply loved the game and multiple plays, viral communication and the volume of interest proved its appeal. In fact, demand resulted in the run and prize fund being extended with a second prize being offered.