Some latest Church Digital news...
There's 'integrated' communications...
...and integrated communications
Time was... an integrated campaign meant a matching set of graphic luggage.
Good old integrated campaigns. An agency buzz word which in the 90s meant that your TV ad and in-store material bore a passing resemblance to one another. Today an integrated campaign means (or it should mean) so much more. Alas it often doesn't.
Planning and delivering an integrated campaign means taking a holistic view of the customer or consumer journey from ignorance through to loyalty and satisfaction... it isn't always easy (but it's always invaluable).
Integrated campaigns - the best use of message and media, regardless of whether it is on or offline, demands marketing communications of a higher level.
Sounds complicated? Not really...
Whether it’s B2B, B2C or FMCG integrated planning you just need to tick the following boxes:
- customer/consumer touch-point analysis
- above/below-the-line best practice expertise
- strategic through-the-line and on/offline creative capability and executional expertise.
Simple really – just rare. Welcome to Church – the agency with an offline arm and partner network able to deliver at every stage.
Don't just take it from us...
The open working relationship with Church brings to the table lateral thinking and going beyond the call of duty.
Kirk Dodds, Marketing Manager — MiLife (Unilever)
